Wonky type

16 January 2011

When Brian Webb briefed us about this Double Crown Club invitation, we asked if he’d mind if the type and the panel were printed square on the page. We didn’t fancy imposing a forme that wasn’t all right angles. He thought it would look better if they weren’t straight, so we said we’d see what we could do.

The panel was a piece of wood letter printed upside down. We put a couple of quads in the forme to create the angle. When it was printed we set the 18 pt Gill Bold in a block the same dimensions as the wood letter and locked it in the same forme. To our pleasure, not only was the type held firmly in place, but it was only 3 pt away from the position we wanted.

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